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PR PRAISE FOR PRESS AGENCY'S REGIONAL CONTACTS

Sportsbeat/News Associates have been hailed by PR and event organisers for their innovative editorial service for regional newspapers.
Sportsbeat uses its regional press contacts to place tailored copy, free of charge, in newspapers in order to generate extra coverage for brands and sponsors.
The service is fronted by executive editor David Parsons and draws on the experience of Sportsbeat's ten-strong reporting team and five-strong newsdesk, which includes award-winning managing editor James Toney.

Sportsbeat's journalists already provide regional press services for the JP Morgan Round the Island Race, Tour of Britain cycling, Skandia Cowes Week, UK School Games, VISA Paralympic World Cup, Brit Insurance Super Series Squash, Norwich Union National Games and the Skandia RYA Sail for Gold regatta. In addition we provide a full press service for the Tesco Cup - a UK-wide football tournament for junior club teams.

In addition, Sportsbeat used their press contacts to help maximise Eurosport's coverage of the World Touring Car Championships, Aberdeen Asset Management's sponsorship of the British Seniors' Open in Turnberry, Volvo's partnership with this year's ISAF World Youth Sailing Championships and the Formula BMW Championship. We also work to provide our regional press clients with updates from Norwich Union's athletics initiatives, including 'On Camp with Kelly',  'GirlsActive',  'Join Our Team' and the School Sport Matters Awards. In addition we leverage UK regional press coverage of the HSBC Wee Wonders junior golf programme, the ATP Tour and Robinson's sponsorship of the BBC Sports Personality Unsung Hero Award.

For recent press coverage of this service, click here and here.

Case Study - TOUR OF BRITAIN CYCLING
Sportsbeat acts as the official press agency for the Tour of Britain, generating coverage in the UK regional press that was seen by over five million readers.

"We retain Sportsbeat to act as the official news agency of the Tour of Britain. They completely blew us away with their professionalism and, most importantly, the superb editorial coverage they generated for the race."
Hugh Roberts, Chief Executive, Tour of Britain

Case Study - BRITISH SENIORS OPEN, presented by Aberdeen Asset Management
Despite not being a title sponsor, presenting sponsor Aberdeen Asset Management, wanted to reinforce their links to the European Seniors Golf Tour's blue-riband event.
Sportsbeat supplied coverage to over 30 client papers and secured page leads in several leading titles, including Scotland on Sunday, Wales on Sunday and the Sunday Mercury. The branded service reached over five million readers.

"We contracted Sportsbeat to work across two major event properties in 2006 and on both occasions the service generated significant branded press coverage for our clients.
"Sportbeat are a professional outfit with exceptional media contacts and an impressive stable of experienced sports journalists. I wouldn't hesitate to use them again on future projects - or recommend their service to others."
Tom Maidment, WSM Sport

Case Study - SKANDIA COWES WEEK
Skandia, sponsors of the world's oldest sailing regatta, Cowes Week, wanted to reinforce their event title sponsorship across the regional press. As official press agency, Sportsbeat generated coverage in a raft of local and regional papers across the UK, including a number of front and back page stories.

"They not only did Sportsbeat met the objectives of the brief but they added value through developing additional opportunities.  I have already signed them up for next year and I would have no hesitation in recommending them to others."
Jo Rimmer, Skandia

Case Study - JP MORGAN ASSET MANAGEMENT ROUND THE ISLAND RACE
Sportsbeat was retained by leading sailing PR specialists Into the Blue to provide an official events news service for the one of the biggest mass participation events in the UK sporting calendar. We produced coverage across a range of our regional and local titles.

"Sportsbeat are now part of any media planning we put in place for our clients in the future. Their excellent working relationship with national and local newspapers throughout the UK shows in the results they deliver. I was impressed with their efficiency and pre event planning. This added to their 'on the day' ability to both spot and react to breaking news and additional opportunities deliver outstanding results time after time."
Jo Grindley, Into the Blue

Case Study - VISA PARALYMPIC WORLD CUP
Sportsbeat provides a regional press service to event organisers Fast Track. The Visa Paralympic World Cup is the biggest disabled sport event outside the Paralympic Games, drawing elite competitors from around the world. Sportsbeat's brief is to produce a news and picture distribution service with tailored editorial provided to all our regional titles - that has resulted in a number of back page and page leads for the event - all with prominent Visa copy and picture branding.

"Sportsbeat provide a first class service for the VISA PWC, supplying a top quality news feed to target international, national and regional media."
Steve Chisholm, Fast Track

Case Study - TESCO U13 CUP
Sportsbeat provides a regional press service to PR agency Red Point. Our journalists followed the tournament from area, to regional, to national finals - with a brief to provide our client editors with copy relevant to their readership.

"Sportsbeat journalists delivered great results for the Tesco U13 Cup. They worked tirelessly to generate angles of interest to their client papers and their reporters and editors were buzzing with ideas to assist our coverage. The standard of their work can be measured by the size and quality of the cuttings book I was able to present to my clients."
Simon Crellin, Red Point