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ASSOCIATE YOUR BRAND WITH TOP SPORTS EVENTS

With extensive press contacts, Sportsbeat/News Associates provide leading regional newspapers with tailored coverage direct from major events, such as the Olympic Games, FIFA World Cup or Wimbledon.

And we ensure the newspapers include your logo and an agreed strapline adjacent to the articles we supply.
Whether you're looking to gain an association with an event, maximise an existing sponsorship, promote your brand or increase sales, sponsored copy provides a high impact opportunity.

News Associates even supply sponsored coverage online, working with over 25 individual newspaper websites across the whole of the UK.

With a combined regional press readership of around 40 million, sponsored copy provides the ultimate marketing and PR tool. And we provide a full cuttings service after each event.
Our client list includes: Weetabix (2004 Olympics), Royal Bank of Scotland (Open Golf), Ralph Lauren (Wimbledon), Clydesdale Bank (Commonwealth Games), VC Bet (2005 Ashes Tour), National Lottery (Six Nations and Lions Tour), Norwich Union (World and European Championship Athletics), British Eurosport (2006 Winter Olympics), LG Electronics and Allianz Arena (2006 FIFA World Cup), Liverpool Victoria (2006/2007 Ashes Tour), Yakult (2006 World Swimming Championships), Lloyds TSB Scotland and Deuchars IPA (2007 ICC Cricket World Cup), HEAD (2007 British domestic tennis season), Emirates (Rugby World Cup) and Play 6up (ICC Twenty20 World Cup)

For recent press coverage of this service, click here.

Case Study - NORWICH UNION/BRITISH ATHLETICS
Norwich Union, via their consultancy MEC Sponsorship, use Sportsbeat's branded copy service to reinforce their £52m sponsorship of UK Athletics.
They have developed their own artwork to reinforce their key message 'Preparing Champions' which runs alongside Sportsbeat's athletics editorial in regional and local press titles.

"We have used Sportsbeat on several occasions this year to amplify key client messages through regional titles.  As a complement to our own existing PR effort, they provide an excellent service and deliver impressive results."
Stuart Wareman, MEC Sponsorship

Case Study - BRITISH EUROSPORT/2006 OLYMPIC WINTER GAMES
British Eurosport were looking to leverage their exhaustive Winter Olympic in UK press titles. All our coverage was branded with the Eurosport logo to reinforce their Official Broadcaster status. The event-specific coverage reached over five million readers.

"Our work with Sportsbeat provided an excellent way for the channel to promote our extensive coverage. By sponsoring Sportsbeat's specific Winter Olympic copy with our attached branding we were able to communicate our position across the UK regional press throughout the Games.
Matt Horler, Eurosport

Case Study - LG ELECTRONICS/ALLIANZ/2006 FIFA WORLD CUP
LG Electronics wanted to associated themselves with the FIFA World Cup in Germany despite not being a member of the official sponsor 'family'. Via branded editorial - including celebrity columns, blogs and general coverage from our reporting team - Sportsbeat achieved this in a range of titles.

"Sportsbeat produced some great results at the World Cup. Their knowledge and relationship with the regional media is unsurpassed and allows results to be achieved in much less time and with a lot less effort than it would have taken ourselves."
James Maxton, Ketchum Public Relations